Heba is a TV presenter interested in broadcasting stories that touch on the everyday secret lives of women and the social injustices they face. Her frank style in broadcasting puts her husband's job and consequently her marriage in jeopardy. While Heba is conducting a television interview with a woman named Safaa, who talks about her life with her sisters. So Safaa herself is the eldest, Wafaa is the middle sister, and Hanaa is the youngest—along with a man named Saeed El Khafif who works with them at the shop that belonged to their late father.